What is the most important thing that you can do for your care home and for those who live in it?

When I ask this question, I receive answers like…

  • “Make sure my residents receive the best of care.”
  • “Make sure my home is safe and secure for those who live in it.”
  • “Keep my home as fully occupied as possible.”
  • “To pass CQC inspections.”
  • “I don’t know. I just try and keep it working as well as I can.”

Except for the last one, which was more a cry for help, these are justifiable aims.

But to make any of them your top priority is to set your home up to fail. Here’s why.

These statements, and others like them, are great in themselves, but they are aspirations – outcomes – and hence don’t really answer the question, what’s the most important thing you can do for your care home…

So, what is the one thing you would do to ensure your residents receive the best of care and is that the most important thing you can do?

Of course, there isn’t one thing you can do to meet this aspiration but instead there’s a whole set of things you need to do…more staff, better trained staff, better paid staff, better equipment, a separate wellbeing team and so on.

And the same goes for the other aims I listed above, so again, what is the most important thing that you can do for your care home and for those who live in it?

Well, what do all of the things you want to do have in common?

They all cost money.

You must be able to afford to deliver the service you want and need to deliver.

So, your top priority must be to generate enough income to invest in all the things you need to do in order to build a successful care home.

Where’s the money going to come from? To some (usually greater) degree your income will come from your local authorities. So, the income you receive from them makes all the difference to the delivery of your service.

If your care home is like the vast majority of care homes, then you don’t receive the fees from these authorities that you need, in order to deliver the care that the clients they refer need.

And because you don’t receive the right fees, you have to compromise on some aspect of the care you deliver. You have no choice – its simple maths – you don’t receive the income you need so can’t provide the service you want to provide. Any organisation, whether private, public or a charity is the same.

So, what’s the most important thing you can do? What’s your number 1 priority?

Your number 1 priority must be to receive the fees you need.

And not just so that you can look after your care staff and give them all the training they need, but so that you can:

  • Make sure your building is a lovely place to live in and for relatives to visit;
  • Make sure your residents receive healthy, nutritional food;
  • Employ enough staff to give the residents the attention they need;
  • Organise trips and get your residents out and about;
  • Meet industry standards and pass inspections without sleepless nights;
  • And so much more.

In other words, your top priority should be for your home to be a profitable, financially viable,  business that gives you the return you need so that you can invest in your people and care home and deliver the best care possible.

So, if someone asks you what your numbers 1 priority is, you should say something like…

  • “To make my home a profitable business.”
  • “To make sure my home is financially viable.”

“But Chris.” I hear you cry with indignation, “That’s easy for you to say, but they won’t pay us the fees we need.” I know. So how are you going to change that?

If you don’t know how, then you need to find out how.

Seriously, nothing is more important to the long-term survival of your care home and the security of those who live and work in it.

And this is why we’ve created a training seminar, Set The Right Fees, where we will show you exactly how.

We will first show you how to calculate the true cost of the care you need for each of your clients and give you the tools to make that calculation much easier and then we will show you how to make it happen. (And this is about receiving the right fees from your local authorities, not about increasing the fees of your private clients to compensate.)

How can we do that? In the nearly 20 years Juliet has been running care homes she has always received the fees she needs to deliver the right care, to train her staff beyond what is mandatory, to pay them above average, to meet CQC outcomes and stay rated ‘Good’ and more.

If you’re not receiving the fees you need then register your interest here and we will let you know as soon as we announce the next training seminar on how to set and receive the right fees. Space is limited so register your interest and make sure you don’t miss being able to secure your place.

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